Innovation in wine business in France

Terrasoft CRM has found an application in another business field. French winemaking company SCEA Jo Pithon launched CRM system implementation project. As a competitiveness enhancement instrument the owner Jo Pithon chose the perfection of business processes in sales, marketing and service spheres, circulation of documents regulation.

SCEA Jo Pithon runs the whole cycle of wine production, from vineyard cultivation to final product distribution. Terrasoft CRM implementation will allow automating sales records, keeping track of distribution terms in retail stores and perfecting relationships with patrons.

The system enables to give precise maintenance of database of all the wine kinds and harvest years, including all possible factors, even like weather conditions.

This project proves again the increase of company effectiveness due to CRM system utilization and emphasizes multi-type application of Terrasoft product.