Creating product groups.
Groups provide a way to categorize and organize products. A group can include any number of subgroups.
See an example of product groups
tree.

How to create a products group? (See Groups
Tab FAQ)
You can create groups by product types (For advertising agency it may be "Media", "Ads", "Materials", "Services", etc.). Thus you'll be able to pick out quickly specific products from the Products list by clicking a group.
May be it will be suitable for you to group your products by the product buyers. (For example: "For SMB", "For consumers").
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Next step is Creating the Products list.