• What is CRM
• CRM Expertise

• Training agenda
• Training Costs

CRM software for distributors

CRM Business objectives

	More effective customer interaction

	Managing sales representatives network

	Target marketing

	Call Centre

CRM Business objectives:

More effective customer interaction:

1. Supply channels scheduling and tracking.
2. Orders registration.
3. Sales by regions report.
4. Credit-control.
5. Creating price-lists for different customer types.

Managing sales representatives network:

1. Planning and control of the sales-reps and merchandisers visits taking into account routs logistic and partner categories.
2. Analyzing visits effectiveness.

Target marketing:

1. Campaigns management (budget, terms, target audience, responses).
2. Automating routine operations, related to marketing (printing letters, cards, bulk email sending).
3. Competitors analyzing.
4. Single source for marketing literature.

Call Centre:

1. Showing the caller form on the screen.
2. Registration of the incoming and outgoing calls.
3. Analyzing manager effectiveness (number of calls, call average duration).

Featured CRM project description