• What is CRM
• CRM Expertise

• Training agenda
• Training Costs

CRM software for mass media

Business objectives

	Single source for customer and competitor information

	Effective business resources usage

	Project management

	Client marketing activity

Business objectives:

Single source for customer and competitor information:

1. Brands and brand-owners.
2. History of advertising campaigns.
3. Client segmentation basing on target audience, ads volume, advertising budget.
4. Competitor prices analyzing.
5. Customer interactions effectiveness analyzing.

Effective business resources usage:

1. Increasing sales-person effectiveness:
• РIncreasing sales-person effectiveness;
• Automated document building (media-plan, contracts, implemented work reports);
• Operative information about the broadcast filling.
2. Design department management, time-cost reports.
3. Single broadcast time base:
• Broadcasting time filling report.

Project management:

1. Automating project document flow.
2. Correspondence linked to a project.
3. Tracking multiple projects.
4. Sales reports.

Client marketing activity:

1. Attending corporate events.
2. Response to marketing campaigns (promotions, advertising, greetings).
3. Tracking client advertising expenses (in competing media).

Featured CRM project description