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\ CRM by Industries \ CRM software for Pharmaceutical companies
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CRM Business objectives
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Medical representatives management:
- Planning medical representatives’ visits taking into account routs and doctor categories.
- Analyzing visits by each medication, medical representative, region and city.
- Control over the marketing expenses.
- Single source for marketing literature.
Supplier relationship management:
- Deliveries planning.
- Analyzing sales by regions.
- Credit control.
Marketing management:
- Tracking competitors.
- Customer segmentation.
- Targeted marketing campaigns.
- Control of the marketing events budget.
- Market volume analyzing.
Customer interactions history:
- Hospitals and doctors single database.
- Tracking doctors’ loyalty to medicines and company.
- References (loyal doctors) database.
Featured CRM project description
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