• What is CRM
• CRM Expertise

• Training agenda
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CRM software for retailers

Implementation

Basing on the information that buyers enter to the registration cards the customer database is formed in Terrasoft CRM. This database contains the most valuable information about the company target market – customer age, occupation, income, preferences in consumer electronics, loyalty reasons, information sources, plans for new goods acquisition.

Basing on this data different analytical information can be obtained. For this purpose Terrasoft CRM is integrated with Microsoft OLAP, that enables to build analytical cubes and get various functional dependencies. These analyzes makes it possible to take more correct decisions, concerning market positioning and promotion.

OLAP Analyzes

Terrasoft CRM contains the complete list of company products. Custom reports show each product profitability and popularity among certain types of customers.

Marketing reports

Terrasoft CRM is used for bulk email sending: new products information, different promotions , company news and events. All marketing campaigns, including direct mail sending are planned and tracked also in the CRM software. After each campaign its effectiveness is analysed using the marketing reports.