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CRM for marketing

Next step is customizing Terrasoft CRM for marketing. Compared to other CRM solutions Terrasoft CRM provides advanced marketing tools for market targeting, competitors tracking, campaigns management, email campaigns. With relevant marketing information at your fingertips, you can target the right customer and make sound decisions based on what your customers want and how they respond. Terrasoft CRM enables you to truly understand and respond to your prospects and customers - all the time. Terrasoft CRM forms the foundation on which lasting customer relationships can be built and managed while moving at the speed of business.

Targeting your market
You can define your target market basing on statistics of your sales and common details of your customers. For example you can show the statistics of your customers by industry, or sales by industry (either basing on number of sales or on the total sales amount). Just take a look on this statistics and you'll see what is the industry of your target customer.

Defining your key products
When you make out an invoice in Terrasoft CRM you specify what product you sold. Basing on statistics of sold products you can define most popular products or services you provide or the most profitable ones.

Tracking your competitors.
For each prospect or customer (is it a business or a person) you can register all its interaction with your competitors. That feature enables you to bear in mind competitors steps and to act basing on them. Or if your sales are quite a long and complex projects you can track your competitors activities within a sale. Terrasoft CRM provides a "Competitors activities" detail in the Sales section where you can register all their activities and analyze them. Having collected information about your competitors you can create custom lookups or reports to analyze competitors strengths and weaknesses and compare them with yours.

Customizing your products basing on customers feedback.
Today every business have to be customer-centric, listening to its customers and even driven by customers. In Terrasoft you can create customer centric processes, that will automate processing of customer feedback on your products and services. The results of these processes - customer supported decisions, that shape your products, services and even business structure to meet customer needs.

Organizing and tracking marketing campaigns.
Building lasting and more profitable customer relationships means identifying, executing and replicating effective marketing campaigns across all your sales channels. With Terrasoft CRM, marketing teams can analyze unlimited demographic information with customer-specific marketing campaigns. Assign, schedule and track marketing activities within a campaign - and view every detail of each campaign at a glance.

Analyzing campaigns effectiveness.
Using Terrasoft standard or custom reports you can analyze and compare campaigns effectiveness, profitability, ROI. That will allow you to focus on those marketing activities that generate qualified leads and fit your budget.

Automating direct-mail campaigns .
With Terrasoft CRM you can automate sending bulk email messages to your target audience using templates. You can also establish email rules for autoresponding to incoming email. The main advantage of Terrasoft CRM over popular mail clients is that all the messages will be kept in the CRM database and linked to corresponding customer.